Daniel Rodriguez, president and founder of Rodriguez & Associates, authored an article in the April 2025 issue of Advocate Magazine. In his piece, “Three Ways to Get a Big Verdict,” Daniel shares his trial-tested insights drawn from his work litigating over 150 jury trials.
Daniel shares his approach to securing high-value verdicts throughout complex personal injury and wrongful death cases that lead to tremendous results for the individuals impacted by negligence. His article highlights three major tactics that can influence securing a big verdict:
- Demonstrate the defendant’s bad conduct and character faults
- Optimizing word choice to frame arguments
- Focusing on what the defendant took from your client
According to Daniel, juries respond strongest to evidence of bad conduct, not just carelessness, but callousness. “The thing that drives the size of a verdict more than anything else is the defendant’s bad conduct,” he writes. “The best villain is the person who knew the most, but cared the least.” Daniel’s strategic focus on exposing ethical indifference has helped him consistently obtain justice for his clients.
About Daniel Rodriguez
Daniel Rodriguez is a nationally recognized personal injury attorney and founder of Rodriguez & Associates in Bakersfield, California. His practice, founded on the principle of providing dedicated and compassionate legal service, focuses on catastrophic personal injury involving negligent or wrongful acts or omissions of others involved in motor vehicle crashes, truck accidents, traumatic brain injuries, and wrongful death. Through his decades of experience, Daniel’s firm has recovered over $1 billion for its clients and obtained record-breaking verdicts and settlements in Kern County, including the top three verdicts in Kern County history and the largest personal injury settlement in Kern County history.
Daniel’s legacy as a nationally acclaimed attorney sits on a foundation of fortitude and work ethic. His success stems from his humble beginnings as one of six children of transient farm workers. He worked multiple jobs to put himself through college, graduate school, and law school, shaping his perspective and ability to connect with people. Now, he tirelessly advocates for those recovering from serious injuries, holding negligent parties accountable and securing maximum compensation for his clients, rather than accepting low settlements from corporations or insurance companies.
To read Daniel’s Advocate Magazine article in full, click here.